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5 HEAVY HITTERS.

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Author: Unknown

Section: Feature: MARKETER OF THE YEAR
5 HEAVY HITTERS


Among the companies that Advertising Age considered for Marketer of the Year, editors felt there were several worthy contenders, each with its own set of lessons to share. Here are five ways marketers can stand out from the crowd like these five--Apple, FedEx, Google, Nissan and Motorola--did.



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