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AdWatch.Navigation: Main page Author: Johnson, Bradley
TURN SIGNALS Income and net worth for the average American family barely increased from 2001 to 2004, according to the Federal Reserve Board's latest Survey of Consumer Finances. Good news? Housing appreciation. Bad news? Soaring debt and plunging savings as consumers bet on the house.
2001 2004 CHG.
SELECTED ASSETS: MEDIAN VALUE OF ASSETS FOR FAMILIES THAT HELD…
Stocks $21,300 $15,000 -29.6%
Mutual funds* $37,300 $40,400 8.3%
Retirement accounts $30,900 $35,200 13.9%
Any savings** $29,800 $23,000 -22.8%
Home $131,000 $160,000 22.1%
SELECTED DEBT: MEDIAN DEBT FOR FAMILIES THAT OWED…
Home loans*** $74,600 $95,000 27.3%
Car & other install. Loans $10,300 $11,500 11.7%
Credit card $2,000 $2,200 10.0%
Any debt $41,300 $55,300 33.9%
Any debt: Median debt
payments as % of income 16.7% 18.0% 1.3%
NET WORTH: FAMILY'S ASSETS MINUS DEBT
Median net worth $91,700 $93,100 1.5%
INCOME: FAMILY'S INCOME FROM JOBS, GOV'T, INVESTMENTS & OTHER SOURCES
Median before-tax income $42,500 $43,200 1.6%
Dollars are in 2004 $, so 2001 #s are adjusted for inflation. *Pooled investments including mutual funds, real estate investment trusts and hedge funds. **Financial assets including bank and mutual fund accounts, stocks, IRAs, savings bonds and cash value of life insurance. ***Mortgage, home equity loans and other borrowings on primary residence. Source: Federal Reserve Board's 2004 Survey of Consumer Finances ADMARKET 50FOCUS ON: PUBLICIS (PUB)Publicis hit a record U.S. stock price ($39.90) March 6 after it posted a 31% jump in 2005 headline net income. The stock gain was a long time coming. Publicis debuted on the New York Stock Exchange at $37 on Sept. 12, 2000. The stock bottomed at $14.75 post-9/11. Before '06, it surpassed its Sept. '00 high only one day, in '04. The French ad holding company ranks No. 4 behind Interpublic in revenue-but $3.3 billon bigger in market cap. '05 revenue $5.1B '05 headline net income $439.5M Market cap $7.7B Publicis, now vs. 9/12/00 6.3% Omnicom, now vs. 9/12/00 -0.9% WPP, now vs. 9/12/00 -7.1% IPG, now vs. 9/12/00 -73.2% Source: Bloomberg, Ad Age analysis LAST WEEK'S SCOREStocks rebounded late week on job gains amid worries about inflation. Google, down 28% from Jan., saw its market cap fall below $100 B. ADMARKET 50 1,463.01 +0.7% DJ WILSHIRE 5000 12,907.02 -0.7% WINNERS MAR. 10 CHANGE General Motors Corp. $21.64 12.7% Sprint Nextel $25.37 4.8% Procter & Gamble Co. $62.25 4.3% Knight Ridder $65.00 4.2% Anheuser-Busch Cos. $42.95 4.2% LOSERS MAR. 10 CHANGE Google $337.50 -10.8% Primedia $2.03 -6.5% Yahoo $30.58 -2.8% AT&T Inc. $27.23 -2.7% New York Times Co. $27.37 -2.3% Advertising Age and Bloomberg's AdMarket 50 tracks 50 top marketer, media and agency companies. Bloomberg symbol: BAAX GRAPH: FOCUS ON: PUBLICIS (PUB) GRAPH: LAST WEEK'S SCORE ~~~~~~~~ By Bradley Johnson in the Fair Use guidelines of the 1976 U.S. Copyright Act. info [at] singlearticles.com Powered by CommonSense |
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