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Apple May Start Selling IPods At Target.Navigation: Main page Author: Gruenwedel, Erik Section: MERCHANTS & MARKETING
Apple Computer is planning to sell its iPod digital-music players in Target stores, a source familiar with the company says. The move is seen as a strategic effort to distribute the MP3 devices "further down the food chain" during the holidays. Apple and Target have not announced the deal; company representatives were unavailable for comment. The latest 20GB iPod model can store up to 4,000 MP3 music files--twice the capacity of the original iPod. The $499 device features a free software upgrade that enables users to manage personal information, photos, and videos. Investment bank Needham & Co. has projected that Apple will sell 500,000 iPods during the fourth quarter. The company currently sells the devices at its own retail stores and Web site, as well as retailers that include CompUSA and Best Buy. ~~~~~~~~ By Erik Gruenwedel in the Fair Use guidelines of the 1976 U.S. Copyright Act. info [at] singlearticles.com Powered by CommonSense |
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