Google Continues to Reign Supreme.

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Author: Johnson, Cassie

It looks like Google is still the king of search. At least that's what a new study released by Keynote Systems found. "Keynote Customer Experience Rankings for Search Engine Sites" was based on an examination of 2,000 consumers as they searched and performed relevant tasks on the AOL Search, Ask Jeeves, Google, MSN Search, and Yahoo! Search sites. Here are the rankings:

1. Google
2. Yahoo! Search
3. Ask Jeeves (AOL Search subscriber site*)
4. MSN Search
5. AOL Search public site

* The AOL Search subscriber site ranked third when compared to other public sites in the study.

"Google is still king of the Web when it comes to search and wins consumers' praise in relatively new search categories, such as image search, and continues to perform well in the more established search categories," said Bonny Brown, director of research and public services for Keynote. "Despite active competitive maneuverings, Google's challengers have yet to break the leader's grip on consumers' affections, although each of the search engines has their own loyal following. The clear appeal of Google's home page, as well as its presentation of sponsored ads and the overall usefulness of its ads, continue to be important factors in Google's continuing success."

To see an abstract reviewing the study, go to http://keynote.com/downloads/cem/Keynote%5f SearchCE.pdf.

Source: Keynote Systems (http://www.keynote.com)

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By Cassie Johnson