Google to enable images with ads.

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Google to enable images with ads

Google is to allow advertisers to deliver targeted pictures alongside search results.

The ImageAds service is intended to make advertising on the search engine, which until now has only offered text-based ads, a more attractive and effective channel for brands. Google is likely to charge a premium for the service.

ImageAds will be tested this week and will be built into its existing AdWords system. Images will appear alongside searches in one of four formats: banners, leaderboards, skyscrapers and in-line rectangles.

Publishers that have signed up to Google's AdSense programme will be able to opt in or out of receiving image ads.

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