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iPods & iTunes by the Numbers.

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Author: Unknown

Section: Business
iPods & iTunes by the Numbers


  • 31 per cent of all MP3 player sales
  • 2 million iPods sold since October 2001 launch
  • 55 per cent of total MP3 player revenues

US$1 billion total MP3 player sales in 2003

US$2.5 billion projected sales in 2005

  • 100,000 orders of new iPod Mini
  • 30 million iTunes store downloads
  • 70 per cent of legal downloaded music market through iTunes
  • 100 million projected iTunes Music Store downloads for 2004
  • 250 (and counting) accessories made for iPods, including holsters, microphones and FM transmitters
  • 10,000 songs (or 650 hours of music, or 27 days) on 40-gig iPod

PHOTO (COLOR): Apple has added colourful Minis to its iPod line



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