MEET THE BLOGGERS.

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Author: Unknown

Blogger: Bradford Shellhammer, 29, New York City

Blog: www.queerty.com

Launch date: August 2005

Unique visitors per month: 250,000

Goal: "To give the gays something fun and entertaining to read on their companies' clock."

Awards: Best GLBT Weblog at the 2006 Bloggies

Ideal reader: "Someone who laughs at themselves as much as they laugh at others."

Why you started: "To serve my ego."

Time spent posting per day: "A full three hours a day at least. But it's a collaborative site--I'm now just the editor at large. Our editor, The Real World's Dan Renzi, took over this past month. I just watch him from afar."

How you pay your bills: "I work for Design Within Reach, write for Queerty, and freelance for several magazines. And I'm in grad school at Parsons."

Biggest scoop: "We did a critique of Project Runway before Bravo aired it."

Sexiest post: "Every morning we have a diverse, hot, nearly naked guy in our Morning Goods section."

Strangest post: "I've interviewed Santino Rice, Holly Woodlawn, Joan Rivers, Lady Bunny, and Bruce Vilanch. They're all pretty strange, right?"

Biggest competition: "Do blogs have competition? We're always compared to my friend Andy Towle's site, TowleRoad.com."

Pros of blogging: "Expression, notoriety, and free stuff."

Cons of blogging: "Overexposure, always being found on Google, and exhaustion."

Marital status: "I have a loving partner, Ben, who tolerates blogs."

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