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Online Content Spending by Category ($ in millions) Which of the following compliance mandates is your company addressing at this time? Amount of Time Spent with Media Type Most Important Business Information
Legend for Chart: B - Full Year 2003 C - Full Year 2004 D - % Growth A B C D Personals/Dating $449.5 $459.5 4.4% Entertainment/Lifestyles $217.6 $413.5 90.0% Business/Investment $334.1 $312.9 6.3% Research $108.6 $115.1 6.0% Personal Growth $90.7 $96.5 6.5% Games $73.0 $88.8 21.8% General News $87.5 $87.9 0.4% Community-Made Directories $87.0 $70.5 18.9% Greeting Cards $40.6 $43.4 6.8% Sports $38.2 $52.8 38.0% Credit Help $36.6 $27.1 26.0%
Legend for Chart: A - COMPLIANCE MANDATE B - Industry Total C - Industry Mfg. D - Industry Services E - Size of Company Midsize F - Size of Company Enterprise A B C D E F Sarbanes-Oxley 61% 68% 56% 56% 66% Document/record retention requirements 52% 43% 58% 52% 51% Code of conduct/training requirements 42% 37% 45% 39% 42% HIPAA 39% 26% 47% 38% 38% SEC regulations 30% 33% 28% 28% 30% FDA regulations (21 CFR Part 11) 20% 33% 11% 22% 18% TREAD Act (Automotive) 7% 13% 2% 8% 5% Basel II 5% 8% 3% 6% 4% n= 223 92 131 99 128 Source: AMR Research Market Analytix Report, 2005
Compared to a Year Ago Legend for Chart: B - spend less time C - same amount of time D - spend more time A B C D INTERNET 9.0% 26.9% 60.9% RADIO 27.1% 40.0% 27.8% TELEVISION 35.5% 36.5% 24.5% NEWSPAPERS 30.3% 39.4% 24.1% MAGAZINES 34.1% 38.8% 21.3% Source: BURST Proprietary Research, April 2005, n=2,616
Legend for Chart: B - very important C - extremely important A B C Internal documents 35% 53% Info from other companies 42% 24% Books and reference materials 45% 20% Market research reports 40% 20% Subscription online information 33% 20% Scholarly journals 35% 13% Magazines 33% 8% Weblogs 32% 8% Newspapers 30% 9% Source: Business Information Use in Small to Medium U.S. Business: 2005 Survey, Shore Communications
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