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Mr. (and Mrs.) Cool.

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Section: Q&A
Mr. (and Mrs.) Cool


Nightlife impresario Rande Gerber can do no wrong, so it seems. Not only is he married to Cindy Crawford and the father of two, he's developed some of the country's highest-profile lounges and nightclubs, including The Whiskey and Stone Rose in New York and Living Room in Chicago and New Orleans. Sleek and trendy, they blend high energy with intimacy. This year, Gerber returns to Sin City, where he'll open a new club and an unprecedented $3 billion hotel-condominium-casino complex. He recently spoke with FYI's Stephanie Cooperman from his Malibu office.

You've been a purveyor of "cool" in America for a long time now. Have you ever been turned away at the door?

I'm sure I've been turned away. But not recently. Not since I've been in the business.

So is there one thing that you feel is essential for a bar to succeed?

You have to have the right people working there. My properties really become the "neighborhood bar." They just happen to be high-profile and hip, but everyone knows everybody. All the customers know the employees. We know what they drink, and we're going to protect everyone's privacy. We're not going to talk about them to the papers.

Not even Page Six?

No, no, no, no. Customers know that they're safe when they come to our places.

You have bars all across the country. What city would you say parties the hardest?

I would say Las Vegas. I think everyone goes there for the same reasons--the entertainment, the drinking, the great restaurants, clubs, shows, casinos. It's really just about having a good time. In New York, we get a very big afterwork crowd and we get a high-profile nighttime crowd. In Los Angeles, people don't really drink after work. They come in later in the night.

You're opening a new venue in Las Vegas in April?

Right now I'm building a big club and pool area at Red Rock Casino…with the biggest, greatest lighting and sound system of any club anywhere in the world.

And construction on Las Ramblas---your real-estate project with George Clooney--begins later this year just off the Strip…

That's a hotel, casino, spa and some condominiums. We're still in the design process, but it's going to be about 25 acres.

It's based on Las Ramblas boulevard in Barcelona.

We wanted to do a street with some great little outdoor cards. And where you can go and have a panini, and you know the guy working there. Our own neighborhood is what we wanted to create--just to be able to go outside and sit at a little café and have a cappuccino, to be able to walk out of your condominium or out of the hotel and down the street and have great little stores and cafés and parks.

Do you head inside to gamble much when in Vegas?

Not at all! The only time I gamble is when my friends come into town and we sit at a table.

Let's say a bar fight breaks out. It's you and your wife, Cindy Crawford, versus Donald and Melania Trump, versus Seal and Heidi Klum. Who wins?

Fights don't break out in my bars. But hypothetically? Donald, because ten of his bodyguards jump in!

PHOTO (COLOR): Drop Bar at the Green Valley Ranch Resort in Las Vegas

PHOTO (COLOR)



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