MSN Adopts DoubleClick's Rich Ads.

Navigation: Main page

Author: Van Camp, Scott svancamp@technologymarketing.com

Web portal MSN will begin using online marketing company DoubleClick's DART Motif rich media ads across its key properties, it was announced today.

MSN has been certified to accept three formats of the rich media: expandable banner, floating, and in-page ads.

The Microsoft-owned portal is a big win for DoubleClick, which has a number of online publishers using their ad format, among them CBS, Cox Interactive Media, MTV Networks and NYTimes.com. But MSN is the biggest fish so far.

"This important relationship with MSN is another step in creating an industry standard to help simplify the buying and execution of high-impact rich media. Quick implementation is a key component to DART Motif and is integral to growing rich media usage overall," said Doug Knopper, senior vp, online ad management, DoubleClick, in a statement. "We're pleased to be able to support MSN in helping advertisers enjoy a smooth process across three key types of DART Motif rich media ads, ranging from banners to floating ads to expandables."

The DART Motif combines Macromedia's Flash technology with DoubleClick's DART ad management capabilities, making a highly interactive experience for viewers and improved ad tracking for marketers.

~~~~~~~~

By Scott Van Camp