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MSN Goes Hollywood.

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Author: Rupley, Sebastian

Section: TECHNOLOGY TRENDS & NEWS ANALYSIS: PIPELINE
MSN Goes Hollywood


WANT TO CATCH A MOVIE? MSN, Microsoft's online service, is offering a beta version of MSN Video â€" its free, high-resolution broadband video service â€" to a small group of MSN users for testing. The final version is due this winter.

MSN Video will offer on-demand news, sports, and entertainment video, including The Tonight Show, NBC Nightly News, Meet the Press, and other shows from NBC and MSNBC. Users will be able to watch entire shows or view customized video segments whenever they want.

The business model is to offer video advertising services in lieu of charging subscription fees. "We will offer rich broadband content to all consumers, because the broadband services MSN will offer advertisers is the next generation of brand advertising on the Web," says Yusuf Mehdi, Microsoft's corporate vice president for MSN.

Based on Windows Media Player 9 Series, the service can reach playback speeds of up to 300 Kbps and deliver 5.1-channel surround sound.

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By Sebastian Rupley



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