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Author: Beucke, Dan

THE BIG PICTURE

Every corporate strategy needs a slogan. Some are straightforward; others are more mysterious. See if you can match the slogans and project names with the company.

1 Adapting To Scale
2 Plan To Win
3 Fit4More
4 Imagination Breakthroughs
5 Higher Standards
6 Don't Be Evil

Google
Bank of America
GE
Pfizer
Siemens
McDonald's

ANSWER: 1) PFIZER, 2) McDONALD'S, 3) SIEMENS, 4) GE, 5) BANK OF AMERICA 6) GOOGLE

Data: BusinessWeek

The McGraw-Hill Companies, Copyright 2005

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Edited by Dan Beucke