Once around the zoo.

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Author: McFarland, Jennifer

NAMES

SOME ENTREPRENEURS LOOK TO THE ANIMAL KINGDOM, THAT AGE-old source of inspiration, for a company name. Take George Satornino, founder of engineering-services company Sierra Lobo Inc. (#343). Sierra Lobo comes from the Spanish for mountain and wolf, and Satornino chose it because wolves are known for the aggressiveness and resilience that he sees as his company's ethos. In a similar vein, Glenn Abel called on memories of the springbok, an agile breed of gazelle indigenous to his native South Africa, when he named Springbok Technologies Inc. (#397), a media-relations company that can "jump faster, higher, and farther than our competition." And Debbie Williams saw only good luck when the family's black cat, Magic, jumped onto the dining-room table while she and her husband were groping for a name for their company, and Black Cat Computer Wholesale (#445) was christened.

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By Jennifer McFarland