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Prince of the City.

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Author: Croal, N'Gai

Section: Enterprise

BYTES

Prince of the City


Want to unleash your inner Trump? Atari's new game Tycoon City ($40; atari.com) lets you become a virtual real-estate magnate. Would-be moguls start out in Greenwich Village with the goal of trying to start a business. Computer-generated competitors abound.

As you progress through the game, the rest of New York City becomes unlocked for your fat-cat pleasures. Rule the financial district, lord it over midtown--even the Statue of Liberty isn't safe from your capitalist clutches. Next up could be versions set in cities like San Francisco and Chicago. Looks like Bill Gates's Redmond, Wash., won't get tapped until the inevitable Software Tycoon.

DATA POINTS

  • 39% of all business travel in the United States is done by women.
  • 7,240 is the number of U.S. female-owned firms with 100 or more employees.
  • 25.4 million is the number of women 25 or older with at least a bachelor's degree as of 2004, more than double than in 1984.

$55 billion is the value of women's annual technology purchases.

SOURCES: FORRESTER RESEARCH, CENSUS.GOV, MARKETRESEARCH.COM

PHOTO (COLOR): Take over Times Square

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By N'Gai Croal



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