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Find Out How Low You Can Go. (04 Jun 2006)
Presents information about the prices charged by computer companies for various products and services they offer. Cost charged for computer systems; Prices of notebook computers; Wholesale costs of computer products in online commerce sites.Full Text Word Count:542D

Once around the zoo. (04 Jun 2006)
Presents information on companies named after animals. Sierra Lobo Inc.; Springbok Technologies Inc.; Black Cat Computer Wholesale.Full Text Word Count:155D

Bankers see disruption in Clinton plan to cut college loan interest rate. (04 Jun 2006)
Reports that the Clinton administration will come down heavy on banks in the United States over the interest rate being charged for student loans. Information on a plan which was unveiled February 25, 1998; Who unveiled the plan; Advantages of the plan if approved.Full Text Word Count:507D

Capital briefs. (04 Jun 2006)
Presents new brief relating to business organizations in Washington. Details on $300 million which Representatives Howard McKeon and Dale Kildee outlined for government-guaranteed student loans; Information on the interium rule issued on Friday March 13, 1998 by the Federal Reserve Board; Details on the support which will be given to the financing reform bill by the Democrats.Full Text Word Count:423D

Capital briefs. (04 Jun 2006)
Presents new briefs pertaining to capital issues within Washington, District of Columbia. Details on a the passing of a bill that would compensate lenders for a cut in interest rates on guaranteed student loans; Information on a federal thrift charter that Hillenbrand Industries Incorporated received; In-depth look at the effects of the year-2000 computer problem on small and medium-size banks.Full Text Word Count:608D

Students who are alway's left out. (04 Jun 2006)
Talks about the exclusion of further education in student funding in Great Britain. Problems with student loans; Information on the state of further education colleges in the country.Full Text Word Count:916D

TIMING IS EVERYTHING. (04 Jun 2006)
Answers a question about the consolidation of student loans. Information on the interest rate of student loans; Benefit of consolidating student loans when interest rates are low.Full Text Word Count:240D

For Student-Loan Borrowers, Good Credit Where It's Due. (04 Jun 2006)
Discusses the need to reform the credit-scoring system in the U.S. for student-loan borrowers. Percentage of student borrowers who leave the academe with unmanageable debt; Implications of big student loans; Information on the credit-scoring system of the scoring company Pay Rent, Build Credit Inc.Full Text Word Count:1171

Supplier briefs. (04 Jun 2006)
Presents news on automotive product manufacturers in United States. Transfer of Land Rover North America to its headquarters building in Lanham, Maryland; Business transaction between Quaker State and United Auto; Donation for automotive training program at Whitmer High School from Cooper Automotive.Full Text Word Count:354D

Auto donation scrutiny. (04 Jun 2006)
Informs on reported plans of the United States Internal Revenue Service (IRS) to increase its scrutiny of certain programs for the donation of used automobiles.Full Text Word Count:77Da

Auto Donation Programs Could Drive Congress to Action. (04 Jun 2006)
Discusses the tax incentives extended to individuals who participate in automobile donation programs in the United States. Provision under the tax code which grants a deduction from personal income tax for goods donated to charities; Tendency of some donors to overvalue their cars; Tax revenue losses experienced by state treasuries.Full Text Word Count:802D

Auto donations: A profitable proposition if they're handled right. (04 Jun 2006)

Casino could harm St. Croix River. (04 Jun 2006)
Reports the likely impact of a proposed cinema near Minneapolis-St. Paul by the St. Croix Chippewa Indians and a Florida corporation, to the St. Croix National Scenic Riverway. Plans of the group; Requirements of the 1988 Indian Gaming Regulatory Act; Opposition by Governor Tommy Thompson; Support for the governor from the Secretary of the Interior, Bruce Babbitt.Full Text Word Count:540D

Maglev makes a bid for commercial status. (04 Jun 2006)
Presents information on the construction of test guideway by Maglev 2000 of Florida Corporation, to be used to validate the first United States advanced magnetically levitated (maglev) transport system at the Maglev Operations Center, Space Coast Regional Airport (SCRA), Titusville, Florida. Statements from John Morena, managing director, Maglev 2000 Operations; Information on funding for the project; What the Maglev 2000 technology is based on.Full Text Word Count:1010

Florida corporation picks catastrophe underwriting team. (04 Jun 2006)
Reports that the Florida Hurricane Catastrophe Finance Corp. has selected a pool of underwriters to sell its revenue bond deal. Awarding of senior manager's slot to three firms; Prequalification of underwriters to issue its bonds.Full Text Word Count:544Database: Business Source Premier

Jurisdiction (admiralty). (04 Jun 2006)
Reports that R.M.S. Titanic (RMST), a Florida corporation, obtained salvage rights to the ship Titanic which sank in the North Atlantic in 1912.Full Text Word Count:568D

SEEKING AN EDGE. (04 Jun 2006)
Discusses the Internet search engine, Google, and rivals Yahoo!, MSN, and America Online. Purchase of Overture and other deals made by Yahoo!; Outlook for the industry, according to e-commerce analyst Safa Rashtschy of US Bancorp Piper Jaffray; How searching became profitable to Internet firms; Dominance of Google in the consumer and merchant segments; Mention of Google's AdSense program to generate business for advertisers; Strategy of Microsoft, Yahoo!, and Google in the search engine industry; View that Google will be a popular initial public offering stock; Concern that Microsoft will overwhelm Google with its MSN search engine; Comments of Google's director of product management, Susan Wojcicki, and others.Full Text Word Count:1317Persistent link to this record:

Getting To Know Google -- Part 2. (04 Jun 2006)
Google offers many new developments, services and tools for online businesses. So let's get to know Google a bit better. Advertising on Google has several benefits including clickthrough rates five times higher than industry standard, keyword targeting that eliminates waste and increases relevance and unique text-based ads displayed on search results that are highly visible. Google AdSense is for Web site owners who want to make more revenue from advertising on their site. Google Free provides Google search results to users who want to search the Web or just one's Web site. Google Free is fast, easy and free.Full Text Word Count:530Persistent link to this record: h

Meet the New Black: Contextual Advertising. (04 Jun 2006)
A month ago today, the team responsible for Google Inc.'s AdSense played darts and snacked on popcorn at a small outdoor barbecue to celebrate the one-year anniversary of the contextual advertising program. What launched as a program for publishers with 20-million-plus page views a month, like Knight Ridder and HowStuffWorks, has grown to include "thousands" of sites, thanks to Google opening it up to smaller players last June. Hoping to bask in the afterglow of search advertising's glorious ascent, legions of Web publishers have been adopting these relevant text-based advertisements that appear in shaded boxes alongside, below or within their editorial content.Full Text Word Count:1132Persistent link to this record:

Google to enable images with ads. (04 Jun 2006)
Google Inc. is to allow advertisers to deliver targeted pictures alongside search results. The ImageAds service is intended to make advertising on the search engine, which until now has only offered text-based ads, a more attractive and effective channel for brands. Google is likely to charge a premium for the service. ImageAds will be tested this week and will be built into its existing AdWords system. Publishers that have signed up to Google's AdSense programme will be able to opt in or out of receiving image ads.Full Text Word Count:116Persistent link to this record: h

Searching the unexplored. (04 Jun 2006)
The article presents information on search advertising. The market for advertising revenue generated by search keywords has seen rapid growth, rising to U.S. $ 2.6 billion in 2004 from U.S. $ 1.1 billion in 2002. Paid links alone now generate U.S.$ 300 million and that number is expected to jump to U.S. $ 1.4 billion by 2006. Google Inc. owns 40% of the search advertising market and generates about U.S. $ 1.3 billion â€" half its revenue â€" from AdSense, its advertisement placement software. But although Google, Yahoo, MSN and other search engines are fighting to develop the latest technology to cash in on contextual advertisements, their properties account for only 5% of Web traffic.Full Text Word Count:246P

Make Easy Money with Google: Using the AdSense Advertising Program. (04 Jun 2006)
Reviews the book "Make Easy Money With Google: Using the AdSense Advertising Program," by Eric Giguere.Full Text Word Count:59Pe

Who's who in paid search. (04 Jun 2006)
The article presents details of the various companies in the United States. Legends of the table are name of the company, the work done by it, assets of the company and its key partners. A B C D AOL Owns major portal destination and Internet service provider Netscape, MapQuest AIM, CNN.com and Google AskJeeves. It is best known for natural-language search Teoma Bloglines, ISH. Paid listings from Google FindWhat Paid listings provider that aims to serve distribution niche "below" Google and Yahoo! Search Marketing Services Acquired e-commerce Web developer Miva and Comet Systems. A provider of connected desktop consumer software Distribution partners include Search.com, Excite, MetaCrawler and DogPile; private-labels its ad service with partners including Verizon Superpages, Lycos, Mitsui. Google Search destination and advertising provider. The products includes Adwords, Adsense, Google Local, Google Toolbar and Gmail Urchin. Details regarding other companies are also included in the article.Full Text Word Count:271P

No.2 Google. (04 Jun 2006)
The article reports that Google Inc. is flush with its successful initial public offerings (IPO). In 2004, Google's harshest critics said the search giant was ripe to lose ground to growing competition from the likes of Yahoo! Inc. and Microsoft Corp. They also said Google's highly publicized and unorthodox initial public offering would be underwhelming. Google posted first-quarter revenue of $1.256 billion, up 93% over the same period in 2004. Moreover, net income improved more than 476%, from $64 million to $369 million. The billions of dollars the IPO generated have mostly been invested in the company's core technologies and new product development, including extended b-to-b services, said David Hirsch, Google's director of b-to-b vertical markets. Adding another wrinkle to the AdSense program, The New York Times recently reported that Google has begun to test display ads--as a complement to Google's text-only ads--on publishers' Web sites. Google is also working with b-to-b clients to redefine certain success metrics.Full Text Word Count:507Persistent link to this record: h

Google adds features to ad platform. (04 Jun 2006)
The article reports that search engine leader Google has begun testing a new advertising product that features animated graphics and the capability to specify where and when these advertisements appear on Web sites. Some marketers and publishers suggest that the latest move is a radical departure from Google's core business, morphing the search company into an advertising network with potentially broad appeal for brand advertisers. Called Site Targeting, the new program, which Google said will be commercially available in "weeks not months," seems designed to attract more business from Google's existing blue-chip advertisers. Currently Google has two advertising programs: AdSense, which automatically delivers text and image advertisements on Web sites with relevant editorial content. According to Google, Site Targeting gives advertisers more control over where and when their advertising messages appear, what they look like and how they are priced. With search currently the fastest-growing medium, it's no wonder Google would want to grab a greater share of spending from brand-driven advertisers that spent $141.1 billion advertising online and off in 2004.Full Text Word Count:868Persistent link to this record: h

Google and display advertising. (04 Jun 2006)
This article discusses issues related to display and Internet advertising. Google Inc. is taking a big step by opening up to display advertisements. Despite the search engine's phenomenal success, the company's founders seem increasingly intent on tinkering with their product. Since its launch, the company has been reliant on two main revenue streams: paid-for searches on the main Google site and AdSense. The latter is a programme in which Google places unobtrusive text-based ads on third-party websites. The ads are traditionally paid for on a click-through basis.Full Text Word Count:920Persistent link to this record: h

Google's List of Competitors Grows. (04 Jun 2006)
This article reports that while Google Inc. still reigns supreme in search, its contextual advertising network Yahoo! Inc. has increased competition from old rivals and publishers themselves. Yahoo has begun testing a new cost-per-click ad network that takes a different approach than Google's AdSense contextual network, which relies on scanning a Web page's content to display relevant ads. Google has focused on evolving its vast reach across the Web through AdSense's text listings into a full-fledged ad network, recently adding impression-priced graphical ads.Full Text Word Count:329Persistent link to this record: h

RSS ad programs feed needs. (04 Jun 2006)
This article reports that search engine companies and marketers are beginning to explore the marketing opportunities presented by Really Simple Syndication (RSS) despite studies that disagree as to the viability of RSS as an effective advertising medium. Search engines Google and Yahoo! are offering RSS advertising programs, which they see as an extension of their search engine advertising models. Yahoo!'s Overture, now called Yahoo! Search Marketing, led the way when it began testing RSS advertisements in November 2004. Google has said it is currently beta-testing AdSense for feeds, a program that lets content publishers monetize feeds through contextually targeted advertising. Microsoft Corp. has said it plans to incorporate RSS into its next version of the Windows operating system, known as Longhorn. In March 2005, Jupiter Research wrote in a report that RSS will not likely have significant impact as a supplemental alternative to e-mail marketing, with only 20% of marketers having plans to deploy it during the next 12 months.Full Text Word Count:1136Persistent link to this record:

ONLINE. (04 Jun 2006)
The article reports that three Stanford University, Palo Alto graduate students who started a site called the Winbutton. Bernie J. Daigle and Brian T. Naughton, who also do research in bioinformatics, started the site about seven weeks ago, mostly for fun but also hoping to make money if enough people clicked on the advertisements that popped up each time users pressed the win button. The Web site generated revenue using Google's AdSense program. Christine Hurt, an assistant professor of law at Marquette University, argued on the Conglomerate Blog this month that the students' site may have been an illegal gambling business.Full Text Word Count:476Persistent link to this record: h

Yahoo! goes up against Google's AdSense. (04 Jun 2006)
This article reports that Yahoo! Inc.'s Search Marketing announced last week that it is extending the Yahoo! Publisher Network in the U.S. beyond large publishers to small- and midsize Web sites.Yahoo! CEO Terry Semel had hinted the company would soon unveil the expanded program in remarks he made last month during the company's second-quarter earnings conference call. Initially available in the U.S. through an invitation-only beta, the Yahoo! Publisher Network is a selfserve platform that enables small-and medium-size Web sites to automatically receive ads from Yahoo! that match content on their sites. The first advertising product Yahoo! will offer through the beta is its Content Match contextual listings. Content Match enables publishers to place Yahoo!'s contextually relevant listings on their sites and receive a share of the revenue generated by them. Publishers will be able to choose the appearance and placement of ads that fit their site design. Search industry feedback on Yahoo!'s announcement has been positive.Full Text Word Count:661Persistent link to this record: h

Google experiments with placing print ads. (04 Jun 2006)
This article reports that Google Inc. has entered into deals with Ziff Davis Media Inc.'s "PC Magazine" and Future Network PLC's "Maximum PC" to buy space in the publications and then resell it to small advertisers in its network. Google is testing a program to place advertisements from advertising network into U.S. print publications. Google is hedging against an inevitable slowdown of online advertising growth, diversifying from its dependency on search-based advertisements and setting itself up as a single source for multiple advertising options. Google may be able to help print, a notoriously difficult medium to measure, prove its return on investment. People go to search engines and search for product name. Google is in a position to know that the call-to-search effect is happening for the print advertisements they are running. Google's aid in mining its large network of small advertisers and selling what he said amounted to "classified advertisements." The incremental advertising revenue for a publisher such as Ziff Davis is similar to Google's online AdSense program, which places contextual advertisements on cooperating web sites.Full Text Word Count:611Persistent link to this record: h

Google's Ad Network Spreads the Wealth. (04 Jun 2006)
This article presents information on how Google Inc.'s AdSense program can make money for one's Web site. Kuro5hin is just one of thousands of Web sites that participate in Google's AdSense, an advertising program that helps even the smallest sites bring in revenue through clicks on site-placed advertisements from Google's massive ad network. One can elect to run ads based on content or to establish an advertisement-filled Google search on one's site. If one's Web site is about cars, for example, the AdSense software is smart enough to display advertisements about cars. Or, if one sets up a Google search box on one's site, the results of visitors' searches will also feature advertisements matched for relevance. The money comes from the dollars advertisers spend in Google's AdWords program, which is designed for Web advertisers. AdWords members' advertising campaigns are based on keywords, members decide on the amount they're willing to pay Google every time their keyword advertisements get clicked.Full Text Word Count:767Persistent link to this record: h

Brands: GOOGLE. (04 Jun 2006)
The article presents information on the marketing efforts of Google Inc. as of November 2005. Google has had a growing brand on buzz without spending money on advertising, which is a source of great pride for Google. The company has introduced a range of products and services this year. These include mobile search, desktop search, Web site advertisement targeting, an RSS reader, advertising in RSS feeds, blog search, mobile blogging, free calling and instant messaging for Gmail users, personalized search history, 3D mapping, Google video and Google Mini, its enterprise search appliance. Direct mail has been a particularly effective media channel for Google's business-to-business solution-based marketing programs. Google uses direct mail in both solo efforts and with co-marketing partners in which it explains its Adwords and Adsense advertising products to prospective customers. In addition to solution selling, Google does product-specific marketing to finely targeted customer segments where it makes sense. Finally, the company gets a significant branding boost from the extensive media attention it receives.Full Text Word Count:584Persistent link to this record: h

Hard Questions from Google. (04 Jun 2006)
Offers a look at questions asked of advertisers by Google Incorporated Chief Executive Officer Eric E. Schmidt at the Association of National Advertisers 2005 conference. Role of Google in targeting advertisements via its business selling AdWords and AdSense; Possibility that advertising revenues from television and newspapers will vanish; Claim that Google provides an automatic return-on-investment measure for marketers; Research conducted by Wachovia Chief Marketing Officer Jim Garrity regarding advertisement effectiveness.Full Text Word Count:708P

FEEDBACK. (04 Jun 2006)
The article presents letters to the editor, related to the computer industry, published in this issue of the periodical "PC Magazine." The September 20, 2005 issue of the periodical discussed Google Inc.'s AdSense program in the "Internet Business," column. Don Taber wrote in his November 8, 2000 article that a huge number of people want the benefits of a computer but don't want to spend any time understanding it. People want to exchange electronic search the Web without having to understand the difference between a modem firewall and an antivirus program. It's time the industry started providing a service that's as easy to grasp as learning to drive. Being a Ham Radio operator, it's heart-warming to see a magazine other than a Ham publication pointing out the services the radio provides.Full Text Word Count:827Persistent link to this record: h

Loan Consolidation Allowed. (04 Jun 2006)
This article informs that the U.S. Department of Education will allow borrowers of government-backed student loans to consolidate them before an expected increase in interest rates July 1, 2005. Some students could save thousands of dollars in interest. While students who borrow directly from the government have always been free to consolidate, it was not clear until last week whether borrowers who originate their loans with commercial lenders could do so.Full Text Word Count:84Pe

Sallie Mae Pushes $1-Billion Offer to Take Over State-Run Pennsylvania Lender. (04 Jun 2006)
Focuses on the offer made by federal student loans provider Sallie Mae to the state of Pennsylvania for control the Pennsylvania Higher Education Assistance Agency (Pheaa) in 2005. Reaction of Pheaa officials towards the deal; Significance of the offer to Sallie Mae; Companies acquired by the company in 2004.Full Text Word Count:921P

House Panel Approves $15-Billion Cut in Student-Loan Programs. (04 Jun 2006)
The article reports that the U.S. House of Representatives education committee voted 22 to 19 last week in favor of a bill that would wring $15 billion from the government's student-loan programs over the next five years. But Democrats and many college lobbyists said the bill would balance the budget on the backs of students because other provisions would make it more expensive for borrowers to acquire and consolidate their loans.Full Text Word Count:1095Persistent link to this record:

Report: College Dropouts With Student Loans Face Long-Term Economic Hardship. (04 Jun 2006)
Reports on the findings of the "Borrowers Who Drop Out: A Neglected Aspect of the College Student Loan Trend" study in the U.S. as of June 2, 2005. Risk factors in dropping out for students who took a loan; Fraction of freshmen entering college who sought a loan; Provision of the profiles of student borrowers who drop out by study authors such as independent policy consultant Lawrence Gladieux.Full Text Word Count:318P

Education Office Warns of Breach in Student-Loan Records. (04 Jun 2006)
Presents the results of an investigation into the way the U.S. Office of Federal Student Aid handles the master promissory notes process for the Federal Family Education Loan (FFEL) and Direct Loan programs conducted by the Department of Education's Inspector General's office. Potential disconnect between the record retention regulations for FFEL lenders and the record retention regulations for schools; Failure of some schools to provide disbursement records to FFEL lenders; Other concerns raised by the office of the Inspector General.Full Text Word Count:411Persistent link to this record: h

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