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America West Ford eyes branding, not price ads. (04 Jun 2006)
Profiles Russell Ford, the director of advertising for America West Airlines. How he wants to change the company's advertising campaign; The targeting of business travelers; Comments from co-workers about Ford; Expansion of the airlines destinations; Career background of Ford.Full Text Word Count:840Persistent link to this record: h

Inflight Magazines. (04 Jun 2006)
Lists several inflight magazines, published by commercial airlines for their passengers. `Aboard'; `America West Airlines Magazine'; `American Way.'Full Text Word Count:423Persistent link to this record: h

My Trip on America West, Or Why Customer Service Still Matters. (04 Jun 2006)
Discusses the difficulty that the author had when he tried to upgrade an airline ticket on America West Airlines. Amount of time that it took to have the ticket processed; How the company's computer system should be changed to allow upgrades to be processed quicker.Full Text Word Count:1261Persistent link to this record:

AUCTIONS HELP AMERICA WEST OFFSET SLOWDOWN. (04 Jun 2006)
Focuses on the deployment of electronic-procurement and auction technologies by America West Airlines in Tempe, Arizona. Achievement of cost savings; Reduction of purchase for nonstrategic commodities; Ways of controlling financial losses.Full Text Word Count:483P

Despite Economy, IT Projects Take Off at America West. (04 Jun 2006)
Reports on the information technology (IT) projects of America West Airlines Inc. as of August 19, 2002. Facts on the customer relationship management software used by America West; Views of analyst Chris Schutte on the significance of the IT projects; Facts on the outsourcing deal of America West with ITA Software Inc.Full Text Word Count:334P

Highflier. (04 Jun 2006)
The article reports that Scott Davis, vice president of market planning, is leading America West Airlines Inc. in its efforts to increase revenues to $2 billion from $ 1.6 billion in 1995. Out of bankruptcy a mere year and a half; Phoenix, Arizona-based America West just unveiled an ambitious two-year plan to increase revenues to $2 billion from $1.6 billion last year. Leading the charge is Scott Davis, 29, the airline's new vice president of market planning. He selects routes, schedules flights, sets prices and manages alliances with other carriers. "We're the head- water of the airline," says Davis.Full Text Word Count:178Persistent link to this record: h

America West aspires to reach airlines' top tier. (04 Jun 2006)
This article focuses on America West and its branding campaign launched in April 1999. The advertising, tagged "Every flight counts" is different from its previous discount positioning and that of its primary competitor in the Phoenix, Arizona and Las Vegas, Nevada markets, Southwest Airlines. The commercials created by Publicis & Hal Riney feature different airline employees who speak about his or her job. The campaign is targeted to business travelers taking 10 to 20 trips a year. The ads are also meant to inspire employees.Full Text Word Count:642P

America West's Wireless Takeoff. (04 Jun 2006)
Focuses on the plan of America West Airlines to offer customers access to flight information via Web-en-abled cellular phones, two-way pagers and PDA in the United states. Advantages of outsourcing the electronic business service; Factors contributing to the plan; Reason for adapting the wireless service.Full Text Word Count:501P

America West Posts $31.7-Million Loss. (04 Jun 2006)
Reports the financial performance of America West Airlines Inc. in the United States for 2001. Net losses of the company in the third quarter; Improvement of load factors; Reduction of the level of service.Full Text Word Count:400P

An 'Incredible Transformation'. (04 Jun 2006)
America West Airlines Inc.'s 'ridiculously low prices,' reaps reward with second-quarter profit. Propelled by what company executives portrayed as their yield-management gamble for the airline industry's biggest travel months, America West Airlines turned in its first profitable quarter since summer 2000 â€" $79.7 million, compared with a $12.9-million loss a year earlier. Early in May, America West sorted the 92 days in June, July and August into 43 peak-travel days and 49 off-peak days, and blacked out sale fares on the peak days.Full Text Word Count:644Persistent link to this record: h

Low-Fare Transcon. (04 Jun 2006)
America West Airlines Inc., which confounded much of the airline industry last year by adopting a simplified, low-price fare structure, will challenge the biggest network carriers this fall and winter with low-priced, business-oriented nonstop service in what are currently high-priced transcontinental markets. On October 26, America West Airlines Inc. will launch service between Los Angeles International Airport and two East Coast points, New York Kennedy and Boston.Full Text Word Count:650P

Air Support. (04 Jun 2006)
Discusses whether the United States should continue to subsidize the airlines to keep them in business. Transformation of America West into an innovative industry leader under CEO Doug Parker; Business reverses after huge government bailout at US Airways due to demanding unions and weak management; Expected request by United Airlines for federal; Intra-airline bickering over government assistance.Full Text Word Count:1264

READY FOR TAKEOFF? (04 Jun 2006)
Looks at the timing needed to be successful in investing in airline stocks. Airline stocks are not great buy-and-hold investments. The key is to buy when times are tough and sell when things are better. Airline stocks tend to follow a boom-bust cycle that tracks the economy. So if you have some stomach for risk, consider lower-quality airlines as a trading opportunity. In the short term--say, the next year--they have the most to gain if the economy picks up and lucrative business travelers return to the skies. Northwest Airlines (NWAC) has $2 billion in cash and lower costs relative to other majors. It also has a virtual monopoly on hubs in Detroit,Minneapolis and Memphis, and a strong Asia-Pacific network. America West (AWA), on the brink of bankruptcy two years ago, has been transforming itself into a discounter, simplifying fares to appeal to both leisure and business fliers.Full Text Word Count:516P

Plane BARGAINS. (04 Jun 2006)
Provides information on the customer bargains offered by low-fare airlines in the U.S. AirTran Airways; America West Airlines; ATA Airlines. INSET: SKY-HIGH entertainment.Full Text Word Count:1335

ARRIVALS. (04 Jun 2006)
This article focuses on the merger between America West Airlines Inc. and US Airways Inc. US Airways historically has racked up the highest costs of all carriers in the U.S., while America West has controlled costs better than any other domestic operator with a traditional hub-and-spoke system. Thanks to two rounds in bankruptcy court, US Airways cut its costs to a level that approaches America West. All costs in the analysis exclude fuel expenses. While fuel is the biggest cost of the day, it is not a controllable expense unless a carrier has a strong enough balance sheet to hedge its fuel needs.Full Text Word Count:533P

Eight Wings and a Prayer. (04 Jun 2006)
Profiles Michael J. Conway and his startup company, National Airlines. His former experience at America West Airlines Inc.; The airlines base in Las Vegas, Nevada; Finance; Biographical detail; His clash with Edward R. Beauvais of America West.Full Text Word Count:1039

America West Enables Online Hotel, Rental Car Booking. (04 Jun 2006)
Unveils the home page of America West Airlines Inc. that allows customers to book hotel rooms and rental cars when they buy plane tickets online. Other airlines which has the same service; Comments from Bernie Han, vice president for planning at America West; Information on the deal of Northwest Airlines Inc. with BEA Systems Inc.; How the services operate.Full Text Word Count:395P

Not yet giving thanks. (04 Jun 2006)
Discusses the impact of terrorism and the crash of American Airlines Flight 587 have on the airline industry. Fears of recession and terrorist attacks in the United States which have caused people to avoid flying; How America West asked for a loan guarantee under the federal rescue plan; Impact of the crash on American Airlines; Forecasts of the Travel Industry Association (TIA) for business; Travel industries in Muslim countries which have been affected; How firms are trying to cut costs.Full Text Word Count:822P

TURKEY FLIES AT LAST. (04 Jun 2006)
Reports that several airlines in the United States are experimenting with selling food on a limited number of flights. Average prices of food; Food offered by United Airlines Inc., America West Airlines Inc., Northwest Airlines Inc., US Airways Inc. and Delta Air Lines Inc.Full Text Word Count:127P

MARKET FOCUS. (04 Jun 2006)
The article presents information about the airline industry. Merrill Lynch & Co. analyst Michael Linenberg last week raised his 12-month target prices for three U.S. airlines that recently traded through previous price objectives.They are America West Airlines Inc., to $9 from $7; Expressjet, to $18 from $14; and Frontier Airlines Inc., to $12 from $9. One of the most notable developments last week was a memorandum of understanding between Mesa Air Group Inc. and United Airlines Inc. in which Mesa will fly 35 regional jets (15 50-seater and 20 70-seater aircraft) under the United Express marquee. The 10-year agreement is being well received.Full Text Word Count:909P

THE LITTLE GUYS GANG UP. (04 Jun 2006)
Reports that five profitable low-fare airlines have banded together to opposed a move in Congress to help out the industry's giants, including bankrupt United Airlines. Letter from the CEOs of AirTran, America West, Frontier, JetBlue and Spirit airlines to the Bush Administration criticizing special pension relief as "selective subsidization" and "the worst form of intervention that wastes public funds and harms consumers."Full Text Word Count:327Persistent link to this record: h

Going Overseas Without Overpaying. (04 Jun 2006)
Reports that low-fare airlines are crossing borders. Announcement by JetBlue of its first foreign route which will be to the Dominica Republic; America West which says it too is adding routes in Canada and Mexico; Flight information from Air Tran; Low fares from Frontier Airlines which is looking to expand to the Bahamas and Bermuda.Full Text Word Count:167P

Watching, Waiting. (04 Jun 2006)
This article informs that the U.S. Airways/America West Airlines Inc. proposed merger is no sure bet. The deal, under optimum circumstances, will not be completed for 2-3 years-or maybe never, if another bidder emerges. And that could happen when US Airways submits its restructuring plan to the U.S. Bankruptcy Court. The planned merger is part of US Airways Chapter 11 reorganization, and the go-ahead is contingent on the court's approval. Following the merger announcement, America West held a web-based Q&A session with employees. Regarding the status of regional partnerships, Parker said that Mesa Airlines holds contracts with both America West and U.S. Airways and will continue to feed into the network.Full Text Word Count:549Persistent link to this record: h

Gestation Period. (04 Jun 2006)
This article focuses on the US Airways Inc. which was talking merger with America West Airlines Inc. well in advance of its second bankruptcy filing, but the pay, pension and retiree-benefit cutbacks of its current stint in Chapter 11 are what made the deal feasible, according to a regulatory filing by America West. The filing also revises downward, to 39 percent from 45 percent, the share of the merged company's equity that will go to current America West shareholders, who are being asked to approve the merger.Full Text Word Count:841Persistent link to this record: h

Flying Aces. (04 Jun 2006)
Focuses on Michael Conway and his airline company National Airlines. Background on Michael Conway, including how he had helped to build America West Airlines and was fired from the company; How National Airlines made a profit within its first year, a feat that is rare in the airline industry; Tactics used by America West Airlines in conspiracies against National Airlines; Details on the finance of the company and on its flight availability.Full Text Word Count:649P

America West Airlines. (04 Jun 2006)
Reports on the marketing strategy of J. Scott Kirby, executive vice president of sales and marketing for America West Airlines Inc. Services offered by the airline company; Options of food items provided by LSG Sky Chefs for the clients of the company; Changes in the fare structure of the airline.Full Text Word Count:235P

Great Expectations. (04 Jun 2006)
This article reports that America West Airlines Inc. and US Airways Inc., whose proposed merger would launch a long-awaited consolidation among U.S. major airlines, envision a combined low-fare operation that offers powerful domestic and international networks. Through the remainder of 2005, they will seek approvals without which the proposed deal cannot advance: from shareholder groups, the U.S. Airways creditors' committee, and the U.S. Bankruptcy Court for US Air's plan of reorganization and emergence from Chapter 11.Full Text Word Count:1404Persistent link to this record:

Unready for Takeoff. (04 Jun 2006)
The article discusses the proposed merger of airlines US Airways and America West. US Airways began its death spiral not long after the usually astute investor Warren Buffett sank $358 million into it. The new US Airways will be the first national low-cost hub-and-spoke network with simplified pricing, international service, frequent-flier programs, assigned seating and first-class cabins--which sounds a lot like the old US Airways with the same overstretched, grumpy employees. The combined route system will keep most of its traffic near the East and the West coasts, ceding the midsection to UAL and AMR, which, for all their woes, have been killing both US Airways and America West. So who wins? US Airways' largest creditors. GE Commercial Aviation Services, owed a combined $3.6 billion from the two carriers, had agreed to defer some debt and lease payments from US Airways last November.Full Text Word Count:533Persistent link to this record: h

AIRLINE OUTLOOK. (04 Jun 2006)
The article presents news related to the U.S. airlines industry as of June 30, 2005. The Star Alliance is giving every indication that the US Airways Inc. and America West Airlines Inc. merged carrier would be welcomed, according to Dennis Tierney, US Airways director of alliances, while referring to comments made by 16 Star airline executives who met in Nagoya earlier this month. GE Commercial Aviation Services, a unit of GE Commercial Finance, is opening offices in Mexico City, New Delhi, Sao Paulo, Shanghai and Toronto. EVA Airways will lease the first three aircraft from Gecas Singapore following a purchase-and-leaseback transaction and conversion by Israel Aircraft Industries Corp.Full Text Word Count:785P

Fare Deals. (04 Jun 2006)
This article discusses how JetBlue Airways Corp. and America West Airlines Inc. overcame higher fuel prices to better manage the yields, the amount they received from passengers per mile flown. It is reported that a technique not often associated with low-cost, low-fare carriers--yield management--is behind profitable second-quarter operations at JetBlue Airways and America West Airlines. Issuing financial reports for the quarter ending July 2005, both companies attributed the yield increase to a better mix of fares rather than to increases in the fares themselves.Full Text Word Count:725P

Money Talks. (04 Jun 2006)
The article reports that America West Airlines Inc. President/CEO Douglas Parker is one of the most outspoken advocates of the urgent need for consolidation in the U.S. airline industry. Last week, he had to button his lip about whether his carrier might play a leading role in that process. Parker refused to comment on widespread reports that America West was in advanced discussions about a merger with US Airways, which is seeking investors to help it exit from Chapter 11 bankruptcy protection this summer. But he stated that America West would not commit any of its precious cash reserves to a merger or acquisition â€" meaning that a big investment from a third party would be needed for any combination of the two airlines.Full Text Word Count:924P

COME FLY WITH ME. (04 Jun 2006)
Focuses on a planned merger between America West Airlines and US Airways Group. Goals of America West CEO Doug Parker for the merger; View of Parker that the merger will create the largest low-cost airline in the U.S.; Challenges to improving customer service and prices at US Airways; Comments of Parker on the financial and economic aspects of the merger.Full Text Word Count:200P

Takeoff for Airline Mergers? (04 Jun 2006)
Reports on issues in the merger of the airlines America West and US Airways as of April 2005. Opinion of the Wall Street on the merger talks; Reasons for assuming that the timing was right for airline mergers; Challenges in airline mergers; Background on the two companies.Full Text Word Count:688P

Loan refinancing company swamped. (04 Jun 2006)
Reports that Electronic Data Systems of Plano, Texas which received a multi-million-dollar contract to handle federal student loan refinancing, did it without success. Views of officials at the United States Department of education; Comments from David Longanecker, assistant secretary of education for postsecondary education; Views of General Accounting Office and Inspector General's Office investigators.Full Text Word Count:396Persistent link to this record: h

U.S. halts student loan refinancing. (04 Jun 2006)
Reports that the United States Department of Education has stop accepting applications to refinance student loans. Comments from Republican William Goodling, chairman of the House Education and Workforce Committee; Details on refinancing; Reasons for the stoppage of the program.Full Text Word Count:539P

Financing tuition gets easier. (04 Jun 2006)
States that an overhaul of federal financial-aid rules in the United States should make college more affordable. When the higher-education reauthorization bill is expected to be signed by President Bill Clinton; Lowering of interest rates on student loans; Refinancing of loans; Rise in the amount of Pell Grants.Full Text Word Count:188P

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