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the color of money.

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Author: Rosenberg, Noah

Section: F.O.B.

ONE QUESTION

the color of money


In December, Boston bade farewell to the last of Fleet Bank's distinctive, muted light-green-and-blue signs. The New England bank's 2004 merger with Bank of America resulted in the makeover of Fleet's 983 ATMs in an eye-catching red. Some locals, it seems, welcome the more vibrant signage with open arms--while others greet it with faces even redder than the logos. We asked four Bostonians: What do you think of Bank of America Red?

"Well, green is my favorite color. But I don't know, I kind of like the red. But isn't Sovereign [Bank] red?"

--NICOLE GREIM, 19

"I never thought about it--it's bright. I think I liked green better, though."

--SHARON STALWORTH, 43

"Fleet is green, Bank of America is red: They're opposites."

--TZIPORA WECKER, 20

"I don't give a rat's ass, personally. I'm just glad I got completely free checking now."

--CHIP, 21

PHOTO (COLOR)

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By Noah Rosenberg



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